Strategic planning operations
Operating rhythms, OKRs, business reviews, prioritization, pre-reads, decision logs, and follow-through that turn strategy into action.
Strategic Marketing Operations · Organizational Transformation · AI Enablement
Turning organizational complexity into coordinated execution.
I help marketing organizations translate ambitious goals into clear operating rhythms, scalable systems, and accountable cross-functional execution.
2–4 days → 30 minAI-enabled briefing
~200 assetsDelivered in two weeks
$3M / monthPaid media supported
7 disciplinesConnected through shared systems
What I build
Planning systems that help marketing move.
Cross-functional orchestration
Alignment across Marketing, Product Marketing, Brand, Performance, Lifecycle, Community, Events, Partnerships, Legal, agencies, and executives.
AI-enabled transformation
Practical AI workflows that reduce friction, improve decision quality, and create capacity for higher-value work.
Organizational clarity
Sharp problem statements, clear ownership, visible dependencies, and scalable processes that convert ambiguity into structure.
Selected transformations
What changed because I was there.
01
Marketing operating model
Built a shared planning system across seven marketing disciplines.
Established intake, prioritization, resource planning, capacity visibility, project tracking, and stakeholder communication—creating a clearer path from request to decision to delivery.
OutcomeGreater visibility, accountability, and coordinated execution.
02
AI workflow transformation
Compressed creative briefing from days to minutes.
Partnered with executive marketing leadership to design AI-enabled briefing and copy workflows, then mapped the end-to-end operating model from discovery through performance learning.
Outcome2–4 days reduced to approximately 30 minutes.
03
High-stakes program recovery
Turned delivery risk into an executable contingency plan.
Identified risk before formal escalation, reset priorities and tracking, aligned stakeholders, and enabled a major performance initiative to continue without losing executive confidence.
OutcomeNearly 200 paid assets delivered in roughly two weeks.
04
Distributed program management
Directed a nationwide production network under tight constraints.
Coordinated contracts, legal review, compensation, schedules, production calls, shot lists, and footage workflows across 15 professionals and 12 production partners.
Outcome$50K program executed in approximately one month.
Leadership
“Leadership is the ability to see a future others cannot yet see, build the systems that make it achievable, and develop the people who will bring it to life.”
I build organizations where people and ideas thrive.
My goal is to create teams where people feel invested in, cared for, seen, and proud of the company they serve. Clear vision, honest accountability, and thoughtful systems help people thrive in their strengths while contributing to something larger than themselves.
I believe systems should free people to be great—not bury them in process.
Let’s build
Ambitious goals need an operating system.
I am open to strategic marketing operations, planning, transformation, and cross-functional leadership opportunities.