Customer marketing · Advocacy · Lifecycle

JC Navarro

Senior Manager, Customer Marketing

I turn customer insight into stories, programs, and systems that deepen adoption, loyalty, and advocacy—and build the teams that make the work scale.

View selected workDownload resume
JC Navarro smiling, wearing glasses and a black shirt San Diego, California
7+ yearsBuilding trust with Housecall Pro customers
15 customer shootsHome-service professionals filmed in one month
9-person teamDesigners and videographers led as Interim Creative Director
Selected work

Customer truth,
made useful.

Three examples of how I find the customer insight, shape the story, and build a repeatable way to deliver it.

01 / CUSTOMER VOICE & EXPERIMENTATION

Let customer testimony lead the ad.

Partnering with Performance Marketing, I helped evolve geo-test campaigns from voiceover-led scripts to testimonial-led creative—earning attention and trust earlier in the story.

The team observed stronger engagement and improved click efficiency as customer testimony moved forward.

Starting pointVoiceover sells the product.
→
Customer-led iterationThe customer becomes the ad.
Customer voiceTrustExperimentation
JC conducting a customer interview on a film set
Behind the scenes of customer storytelling.
02 / CUSTOMER RESEARCH & DELIVERY

Three industries. Five features. One production week.

I researched the right plumbing, electrical, and HVAC customers, matched them to five product features, and concentrated filming within one region.

3Customer shoots
1 weekFilming schedule
~$12KShoot expenses
3Industries represented

All campaign videos delivered.

03 / CONTENT OPERATIONS

Find the customer evidence already in the footage.

Editors needed interviews supporting three features across roughly five companies in each of 12 industries. I designed an AI-assisted workflow to surface the right testimony quickly.

Relevant material surfaced in minutes instead of an estimated 30 minutes of manual searching per interview.

Voice of customerWorkflow designTeam enablement
Explore the creative leadership archive →
Leadership at scale

Build the system.
Grow the people.

I’ve led designers, videographers, and contractors while building the briefs, workflows, and decision-making habits that turn ambiguous requests into focused work.

5 hiresTwo designers and three videographer/editors added while leading the creative team.
“
JC sat at the intersection of creative and performance, and he made both better. He turns messy, ambiguous asks into clear problem statements and a plan everyone can execute against.
CR
Christopher RootSenior Performance Marketing Manager · Housecall Pro
About JC

People, stories,
and useful systems.

My career has moved through technology, ministry, entrepreneurship, and creative leadership. The throughline is listening closely, making complex ideas clear, and helping people act with confidence.

Now, as Senior Manager of Customer Marketing at Housecall Pro, I’m bringing customer storytelling, lifecycle thinking, advocacy, community, and scalable creative systems into one focused mandate.

Outside work, I coach youth basketball, spend time with my wife and three kids, and serve in my local community.

JC sharing a laugh during a podcast conversation
A conversation, a shared laugh, a connection.
NowSenior Manager, Customer Marketing
Housecall Pro
FocusLifecycle · Advocacy · Customer storytelling · Community
BasedSan Diego, California
Now at Housecall Pro

Turning customer insight
into lasting relationships.

I’m building customer marketing programs that deepen adoption, loyalty, and advocacy—and make the customer voice impossible to miss.

Email JCLinkedInDownload resume