Strategic Marketing Operations · Creative Leadership · AI Enablement

Turning organizational complexity into coordinated execution.

I build the systems, operating rhythms, and creative capabilities that help marketing organizations move from ambitious goals to clear, scalable execution.

JC Navarro balancing strategic planning and creative leadership
Strategy, governance, operating rhythmPeople, communication, execution
2–4 days → 30 minAI-enabled briefing
~200 assetsDelivered in two weeks
$3M / monthPaid media supported
7 disciplinesConnected through shared systems

What I build

Systems that help creative marketing move.

01

Creative operations

Intake, prioritization, resourcing, approvals, business reviews, project visibility, and operating rhythms that turn strategy into accountable delivery.

02

Cross-functional orchestration

Alignment across Brand, Product Marketing, Performance, Lifecycle, Community, Events, Partnerships, Legal, agencies, executives, and production teams.

03

AI-enabled transformation

Practical AI workflows for briefing, copy, voice, motion, video, photography, and production that create capacity without sacrificing quality.

04

Scalable storytelling systems

Repeatable campaign frameworks that connect brand, product, growth, and event storytelling across formats and channels.

My operating system

See the destination. Align the people. Build the structure. Drive the rhythm.

I begin with the desired business outcome, identify the constraints and dependencies, and create the planning and creative structure required to move a complex organization forward.

  1. 01Frame

    Turn ambiguity into a precise problem statement, audience, success criteria, and decision.

  2. 02Align

    Connect stakeholders, requirements, resources, risks, messaging, and dependencies before execution begins.

  3. 03Design

    Build the operating model, creative approach, milestones, ownership, channel plan, and communication structure.

  4. 04Drive

    Run the cadence, surface collisions, protect quality, log decisions, and keep commitments from dropping.

  5. 05Scale

    Codify the workflows, templates, systems, and tools so creative output compounds over time.

Selected transformations

What changed because I was there.

01

Marketing operating model

Built a shared planning system across seven marketing disciplines.

Established intake, prioritization, resource planning, capacity visibility, project tracking, and stakeholder communication—creating a clearer path from request to decision to delivery.

OutcomeGreater visibility, accountability, and coordinated execution.
02

AI workflow transformation

Compressed creative briefing from days to minutes.

Partnered with executive marketing leadership to design AI-enabled briefing and copy workflows, then mapped the end-to-end operating model from discovery through performance learning.

Outcome2–4 days reduced to approximately 30 minutes.
03

High-stakes program recovery

Turned delivery risk into an executable contingency plan.

Identified risk before formal escalation, reset priorities and tracking, aligned stakeholders, and enabled a major performance initiative to continue without losing executive confidence.

OutcomeNearly 200 paid assets delivered in roughly two weeks.
04

Distributed program management

Directed a nationwide production network under tight constraints.

Coordinated contracts, legal review, compensation, schedules, production calls, shot lists, and footage workflows across 15 professionals and 12 production partners.

Outcome$50K program executed in approximately one month.

Housecall Pro body of work

The creative organization—and the work it produced.

This selected work reflects my role leading creative direction, multimedia strategy, operating systems, and cross-functional execution across brand, growth, product, AI, lifecycle, and event marketing.

01

Brand platform and growth storytelling

Built repeatable video frameworks that could carry brand meaning while supporting paid acquisition, retargeting, and industry-specific conversion.

Brand platform

History of the Pro

A brand narrative connecting Housecall Pro’s product story to the legacy, grit, and ambition of home-service professionals.

Paid growth

Built for the Trades, with No Tradeoffs

A modular growth campaign translating platform value into a clear contrast between old workflows and modern operations.

Industry campaign

Pest Control: The Biggest Pest Is Paper

Industry-specific storytelling designed to make a complex platform feel immediate, relevant, and easy to understand.

Growth + payments

Say Goodbye to the Cash Flow Crunch

Connected acquisition, scheduling, AI, and payments into one concise story about the business outcome pros care about most.

02

Product and platform storytelling

Translated product launches and feature updates into trust-building narratives for marketing, launch moments, customer education, and sales enablement.

Platform narrative

Everything to Run and Grow Your Business

A unified platform story connecting booking, dispatch, payments, marketing, payroll, reporting, and AI into one customer journey.

AI product launch

CSR AI

Made an advanced integrated AI product understandable through a simple, human customer-call scenario.

Feature launch

HCP Cam

Turned documentation, annotations, checklists, and video walkthroughs into a clear protection-and-communication story.

Product concept

Invoices by Voice

A concise feature film demonstrating how natural voice interaction can remove friction from field-service administration.

03

AI-enabled creative systems

Integrated AI into the creative workflow as an operating capability—not a novelty—across briefing, scripts, voice, visuals, video, and scaled production.

Creative transformation

Maximizing AI for Multimedia Production

An internal-facing demonstration of how ChatGPT, ElevenLabs, and generative video expanded the capacity of a small team.

Housecall Pro cash flow paid campaign preview

Campaign system

Cash Flow Campaign System

A coordinated creative system spanning video, static, messaging, product value, and performance channels.

04

Events, community, and executive storytelling

Shaped event media that aligned teams, elevated keynote moments, and reinforced Housecall Pro’s connection to the professional community it serves.

Community storytelling

We Are Lady Pros

A people-centered story celebrating women building businesses and leadership in the home-service industry.

Program launch

Mastermind: Blue Collar Revolution

An early brand film framing entrepreneurship in the trades as a deeply personal pursuit of independence and legacy.

Event promotion

Conquer Summit

Customer-led event storytelling built around transformation, community, and measurable business growth.

Virtual Summit

The AI Team Keynote

A long-form product and executive narrative combining strategic framing, live demonstration, technical credibility, and keynote production.

05

Campaign and design systems

Extended campaign ideas beyond video into coordinated visual systems for paid media, direct mail, industry targeting, reconsideration, and seasonal messaging.

Housecall Pro plumbing paid campaign

Industry design system

Plumbing Paid Campaign

Industry-specific creative designed to scale a consistent message across audiences and placements.

Housecall Pro reconsideration postcard

Lifecycle

Reconsideration Direct Mail

A direct-mail extension of the broader release campaign designed to re-engage prospects with a focused value proposition.

Housecall Pro seasonal postcard

Seasonal campaign

Fall Campaign System

A seasonal creative expression supporting a unified campaign across direct mail and related marketing channels.

+

The work above is a selected view of a larger system spanning paid media, brand, product marketing, customer education, lifecycle, events, executive communication, static design, photography, and multimedia production.

Leadership

“Leadership is the ability to see a future others cannot yet see, build the systems that make it achievable, and develop the people who will bring it to life.”

I build organizations where people and ideas thrive.

My goal is to create teams where people feel invested in, cared for, seen, and proud of the company they serve. Clear vision, honest accountability, and thoughtful systems help people thrive in their strengths while contributing to something larger than themselves.

I believe systems should free people to be great—not bury them in process.

Let’s build

Ambitious goals need an operating system.

I am open to strategic marketing operations, creative operations, transformation, and cross-functional leadership opportunities.